In June, Nielsen's Gauge reported that — for the first time — streaming outlets combined to account for more than 40 percent of total TV viewership, while broadcast and cable combined for just 47.7 percent (the lowest recorded combined share for linear TV). What do these changes — when also considering digital, mobile, and other media outlets gaining ground — mean for performance and D2C marketers trying to reach consumers?How are brands changing their strategies and tactical execution in response to this ongoing shift in where consumers are finding their messaging? What do performance brands and the agencies that serve them need to understand right now — and in the future — about not only where they can reach their target audiences but also how effectively they are doing so?Brand Response Council chair and Take 20 host Chris Foster of Modern Postcard welcomes a trio of analytics and attribution experts from across the media buying and selling spectrum — Samsung Ads' Justin Fromm, Flowcode's Randi Tutelman, and Modus Direct's Ted Zollinger — to dive into these questions and more!

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