There are so many ways to use artificial intelligence (AI) for digital marketing. Of course, there are some for search engine optimization (SEO). Today we are sharing four ways to use AI for better SEO.
This video is a quick AI for SEO guide.
In this video, I walk through four use cases for artificial intelligence for search engine optimization outcomes. Our goal is higher rankings and better clickthrough rates (CTRs) through better content and keyword relevance.
In each case, we’ll start by giving AI your data, which requires that we use ChatGPT-4’s “Advanced Data Analysis” feature. We’ll need this to be able to upload CSV files from various data sources including Google Search Console, Google Analytics (GA4) and Semrush (Keyword Gap report)
Here’s are the four use cases:
🔹 SEO Edits for Improvements Based on your Current Rankings
Use Google Search Console to refine your webpage content for higher rankings. No need for new keyword research; optimize what already works.
🔹 Title Tag Enhancements for Higher CTRs:
Merge data from Google Search Console and Google Analytics to identify weak title tags. Optimize to get more clicks without the need for higher rankings.
🔹 FAQ Content for Added Depth and Relevance:
Harness the 'People Also Ask' box from Google's SERPs to enrich your webpage with an FAQ section. Answer unaddressed questions to make your content more comprehensive.
🔹 Competitive Analysis for Gap Identification:
We’ll use Semrush to identify keyword opportunities that your competitors are capitalizing on. Then update the homepage content to tap into these unexplored areas.
Here are the timestamps to jump right into each section.
00:28 SEO edits based on current rankings and Google Search Console data
04:42 Optimizing Title Tags for Higher CTR in search results pages
09:13 Adding search optimized FAQ content based on “People also ask” questions
11:38 Using the Semrush Keyword Gap report to improve relevance and rankings
You can get the full post with the detailed step-by-step process here on the Orbit blog...
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#AImarketing #AISEO #searchengineoptimization
