Rapid revenue growth can be truly game-changing: uprooting entire industries, creating new categories, and crowning new market leaders. If you make the wrong demand-generation investments, you can waste a lot of time and money for little growth. The right investment for one company might be the exact wrong investment for another. Aligning your company strategy with your go-to-market plan tied to a demand gen program is key. Come learn when to use which demand gen tactics and how to diagnose if you are misaligned or well-aligned.
- The Interview Sequence -
00:00 - Jeff Pedowitz Introduces Mike Volpe co founder of Hubspot
00:57 - Mike Volpe talks about something inspired by a marketing mistake from a previous job
02:57 - How complex are the deals your selling ? What are the size of those deals ?
04:50 - There are different things you can do in demand generation to be effective
10:20 - What we did to get more meetings
12:22 - Interesting story about manufacturer in China
14:01 - The Interesting thing learned working at Lola.com
Mike Volpe is CEO at Lola.com.
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💻 Visit Lola.com's website: [ Ссылка ]
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REVTalks 2019 was hosted by The Pedowitz Group.
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