Colin talked about the Science of Engagement, a ground-breaking initiative created by Weber Shandwick. Born out of a need to better understand the marketing Holy Grail of engagement and to help understand what it is that drives human engagement.

This guest lecture is part of the Leeds Business School Guest Lecture Series sponsored by Yorkshire Bank.

Colin Byrne is one of the UK’s leading PR and Public Affairs practitioners with nearly 30 years’ experience spanning domestic and international PR, political and public affairs campaigns. He joined Weber Shandwick in 1995, rising to lead the public affairs practice in London in 1997, the UK region in 2003 and is now CEO of the EMEA network and a member of the Global Management team.

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