The accompanying technical manuscript for this presentation is available here: [ Ссылка ]
Unlike closed captions and subtitling for TV Broadcast, social media platforms offer very limited support for TV producers who are looking to publish promotional content on social media. Often, critical formatting such as positioning on the screen and splitting captions are not possible with popular social media platforms. In addition, many content producers are burning-in their subtitles to get more attention on Social Media feeds. In some cases, a social media platform may not support captions of any kind when streaming live feeds or uploading pre-recorded promotional videos. This becomes a challenge to broadcasters who want to repurpose TV closed caption data to social media. While captions and memes seem to be all the rage in viral social media posts, content producers are publishing promotional videos with captions to stay competitive. The captions and subtitles are becoming important to all mobile users. The average user does not use audio when using social media on the go. Therefore captioning and subtitling is an essential part of publishing to social media. Publishing captioned and subtitled content to social media doesn't have to be a difficult manual task. There are many ways to automate this process along with transcoding and delivery of video with captions or subtitles. Today broadcasters can leverage speech to text tools, caption authoring, and transcoding mechanisms that support publishing video with captions to social media. This paper takes a look at the challenges and formats associated with publishing captioned and subtitled content in Social Media. We will discuss the various caption files that are currently supported by the popular social media platforms. Also, we will examine the pros and cons to doing burn-in subtitles. As some broadcasters are obligated to publish content with captions due to strict government regulations, social media platforms may need to change their caption deliverables to support proper accessibility standards. Finally, we can look at various pitfalls of captioning that could cost broadcasters time and money when publishing to social media.
Presented By: Giovanni Galvez
SMPTE (pronounced "simp-tee"), the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, holds the SMPTE Annual Technical Conference & Exhibition in Los Angeles each October. The event is considered the world's premier forum for the exploration of media and entertainment technology. More information about this year’s upcoming event is available at www.smpte2018.org.
The people of the Society of Motion Picture and Television Engineers, or SMPTE, have sorted out the details of many significant advances in media and entertainment technology, from the introduction of "talkies" and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of SMPTE's notable work. As it enters its second century, SMPTE is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows. Visit www.smpte.org for more information.
SMPTE's global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to SMPTE's standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join.
