This webinar is for startup executives seeking strategies to improve conversions across the funnel and drive profitability. During this event, our panel of two seasoned professionals provided invaluable insights, practical recommendations, and essential guidelines for startups striving to reduce leaks and move more leads down their funnel.
Our speakers:
- Devin Kelley. Devin has an extensive background in marketing and media. Beginning with a performance marketing background, Devin's role's expanded to broader marketing strategies with growing B2B and B2C companies as part of a full service marketing agency.
- Chris Gaebler. As Chief Marketing Officer at Sonrai Security, Chris brings over 20 years of high-tech marketing expertise, having led marketing initiatives at companies like Guardicore, Netscout, and Kaspersky Lab. His focus on customer-centric marketing has consistently driven market growth, increased ROI, and enhanced customer satisfaction.
In just 1 value-packed hour, we gathered information on:
0:00 - Introducing our panelists
3:03 - New trends in the funnel model
9:31 - Tracking performance across the funnel
14:40 - Comparing and using funnel data
23:01 - Top of the funnel strategies
30:53 - Importance of focussing on a niche
36:46 - Customer profiles and segmentation
43:51 - Using customer profiles effectively
51:17 - Bottom of the funnel strategies
59:20 - Final takeaways
Don't forget to like, comment, and subscribe for more enriching discussions and expert insights on not just surviving, but thriving as a startup.
#Startups #ConversionFunnel #BusinessGrowthTips #startup #businessstrategy #marketingstrategy
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