Shh.... Did you know there is a secret language of leadership that has determined who has reached the top in politics and business since the dawn of time?

In his new book, 'Winning Minds: Secrets from the Language of Leadership', Simon Lancaster combines ancient rhetoric and neuroscience to set out the definitive guide to this secret language.

In Ancient Rhetoric, Aristotle talked about ethos, pathos and logos. Now, we can look at the science of communication and better understand the effect of communication on the brain.

Simon Lancaster explains the three parts of the brain that the leader must win over: the instinctive, the emotional and the logical mind.

Simon Lancaster first became a speechwriter in the late 90s writing speeches for members of Tony Blair's Cabinet. He has since written speeches for the CEOs of some of the biggest companies in the world including HSBC, Unilever and Intercontinental Hotels. He lectures at Cambridge University, the Centre for Oratory and Rhetoric and Henley Business School. He is author of two best-selling books on communication: Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership. Winning Minds won the Axiom Business Book Award 2016 in the category of leadership.

www.bespokeleadershipdevelopment.com

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