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It’s true… 👀

We meet a lot of new copywriters who’ve found out about direct response copywriting and ask: “How do I become a direct response copywriter?”

So Sean sat down with a goal: What tips would he give to someone looking to begin learning copy without spending any money… over the next 30 days.

That starts with an honest explanation of what direct response copywriting is… and the one button you can press to make learning copy infinitely easier.

Next comes an easy way of creating your own swipe file (a personal collection of copy you want to reference) and how to make a portfolio… even if you have no experience. With your portfolio done, you’re ready to start getting copywriting gigs. It’s as simple as that.

And if you’re the kinda person who likes to read books, there are some copywriting book recommendations at the end.

0:00 This video includes: a step-by-step month-long plan for learning how to become a direct response copywriter on your own, how to get better at it on your own, and how to put together a portfolio that would let you apply for jobs (all without a course, mentor, or program).
1:28 Step 1: Familiarize yourself with what direct response copywriting is, what it entails, and how to become "like a prospect" for the businesses you wish to write for.
3:20 The basics of "funnel hacking," and what a marketing funnel even is.
4:12 Step 2: Start harvesting the copy you find that strikes you as good to begin creating a "swipe file"
4:56 Step 3: Find 3 to 5 particular pieces of copy and closely read them, analyze them, mark them up, and try to reverse engineer what's going on persuasively at a sentence by sentence, line by line level that makes the copy "work well"
5:42 Why you're doing all of this, how it can help you, and how long it takes
6:47 Step 4: Write something by following the templates and patterns you've recognized in the copy you analyzed... and then do it a few more times... and then revise it all... and hey presto! you now have a portfolio!

Check out these other videos we did on this topic:
"How You Can ACTUALLY Get Into Copywriting" - [ Ссылка ]
"Why You’re Wrong About Direct Response Copywriting (And What It REALLY Is)" - [ Ссылка ]
Our copywriting origin stories - [ Ссылка ]
"Everything You Need to Know About Sales Funnels" - [ Ссылка ]
Personal advice for beginners looking to get into copywriting - [ Ссылка ]

Links to the books mentioned at the end:
Great Leads by Michael Masterson: [ Ссылка ]
The Ultimate Sales Letter by Dan Kennedy: [ Ссылка ]
The Copywriter's Handbook by Bob Bly: [ Ссылка ]
World's Greatest Direct Mail Sales Letters by Herschell Lewis: [ Ссылка ]

NOTE: If you're an experienced copywriter, a lot of this is going to feel like "fluff" or "stuff you already know." That's because this video is not made for you. This was made to help the people who legitimately do not know where to start and give them one (out of many) possible ways to learn on their own.

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Catch us live on Twitch the first Monday of every month (and usually every Wednesday) on [ Ссылка ]

Copy That! is hosted by Alex Myatt, Rod SatterwhiteSean MacIntyre, and Lindsey Hough.



7:24 How to know whether your copy is good enough or not by putting yourself out into the marketplace
7:58 What you gain by undertaking this process: an intuitive sense of what a funnel is, how marketing strategies work, what kinds of copy you can get paid for, and more.
8:21 A few books you can read about copy if you want to get better (don't feel like you need to read more than one or two when you're just starting out)
8:59 A plug and an invitation to go deeper into youtube.com/copythat, if ya feel like it

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