Design is a key tool in the social reconstruction of the country after a health crisis like the one we have experienced. This is the general conclusion reached by twenty professional Spanish designers in a series of interviews to rethink Spanish society and face its many challenges.

Inma Bermúdez, Ramón Esteve, Ximo Roca, Borja García, Luis Calabuig, Juan Carlos Baumgartner, Xènia Viladàs, Mayice, Boke Bazán, Javier La Casta, Nacho Lavernia, Vicent Martínez, Héctor Serrano, Pedro González, Sara de la Mora, Uqui Permui, Marisa Santamaría, Modesto Granados, Marcelo Alegre and Clara del Portillo are leading Spanish designers who share their reflections in a collaborative video piloted by Valencia World Design Capital 2022 on the role of their sector in the ‘new normal’.

The importance of looking to design for the reconstruction of the country, providing solutions to structural problems that have become evident during the crisis and the new situations we will experience in the ‘new normal’ dominate, without doubt, the demands of this selection of voices.

These videos form part of the project #EstoPasará (“This will pass”), launched at the beginning of April by Valencia World Design Capital 2022, a digital platform to collect, bring together and disseminate initiatives arising from design and other creative sectors to provide solutions, relief and support in times of COVID-19.


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'Esto Pasará' is a project organized and promoted by World Design Capital Valencia 2022:
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