Product Management event in San Francisco about The Lean Product Playbook.

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Dan Olsen shared the key ideas from his bestselling book The Lean Product Playbook. Most of us are familiar with Lean Startup and its valuable concepts, such as product-market fit and the build-measure-learn loop. However, many product teams run into challenges when they try to adopt Lean Startup principles because they lack specific guidance on what to do and how to do it.

The Lean Product Playbook provides specific, step-by-step guidance on how to apply Lean Startup ideas. Dan described an actionable model for product-market fit and a 6-step process that explains how to rapidly iterate based on customer feedback, illustrated with real world examples.

Dan Olsen is an entrepreneur, consultant, and Lean product expert. At Olsen Solutions, he works with companies to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group.

Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at social networking pioneer Friendster and was the cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup. Dan wrote the bestseller The Lean Product Playbook, published by Wiley, and organizes the Lean Product & Lean UX Silicon Valley Meetup.

Chapter 1 0:30 Speaker Introduction
Chapter 2 2:05 What Is Lean Startup all about?
Chapter 3 4:35 What Is Product-Market Fit?
Chapter 4 7:55 The Product Process
Chapter 5 9:50 Determine Your Target Customer
Chapter 6 13:30 Identify Underserved Customer Needs
Chapter 7 23:35 Problem vs. Solution Space: Feature level
Chapter 8 32:30 Define Your Value Proposition
Chapter 9 40:25 Specify Your MVP Feature Set
Chapter 10 44:25 Create Your MVP Prototype
Chapter 11 53:05 Test Your MVP with Customers
Chapter 12 1:05:10 Presentation Summary
Chapter 13 1:06:30 Questions from the Audience

ABOUT US:
We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: [ Ссылка ]

Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix.

Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles.

Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.

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