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3 Brainstorming Techniques from cardsmith.co Using Numbers, SCAMPER, & Starburst to Create Ideas
Brainstorming by the Numbers: 6-3-5
In this brainstorming process, it’s ideal to have six participants. If your team is larger, just break up into groups of six. You can also do it with fewer people; it will work just the same.
First, define the problem you want to address.Then start each person with a blank piece of paper. On it, they are to write three solutions to the problem within five minutes’ time.Then, they hand the paper off to the next person clockwise around the table or room.
The next person expands on the three ideas written on that piece of paper. After five minutes, pass the paper and continue the process. After half an hour of doing this, the paper will return to the person who initiated it. The beauty of this approach is that it produces 108 new ideas generated by only six people!
Not only do you get a lot of thoughts on paper in a short amount of time But you also provide a space in which quieter team members can share their ideas without having to physically speak up. Here, everyone gets a voice—more than once!
Spell it Out: SCAMPER Method
Substitute: Look for ways to replace current services, products or solutions.
Combine: Take two ideas or processes and combine them into one idea.
Adapt: How can you change current solutions or processes to make them better?
Modify: Here you’re looking to advance your products or services by making modifications that offer more capabilities.
Put to Another Use: Look for ways current processes or products could be fused into existing ones.
Eliminate: Ask participants what is currently taking place that is unnecessary or redundant.
Reverse: Could your processes be reversed so that something that happens later in production actually takes place as an earlier step?
New Ideas Take Shape: Starbursting
Start out by drawing a star with six points.
On each point of the star, write the words: who, what, when, where, why, how. In the center of the star, write your question or problem. Then, use each of these words to kickstart discussion about that aspect of your brainstorming topic.
This method works well when you need to make sure you address every aspect of the problem or question. It also helps your team focus on the aspects that are most important when addressing the issue at hand.
