Everyone loves a good story, but more than that, we as humans are programmed on a genetic level to share and learn all kinds of information through stories. When you tap into the power of that response you can use it to engage people on all levels, from customers to audiences to investors, and achieve a connection with them on a fundamental level.

David Riemer is a lecturer at the University of California’s Haas School of Business and adviser at Berkeley’s Skydeck Accelerator, where He has been called the “startup whisperer” He has recently put his insight into a book, Get Your Startup Story Straight: The Definitive Storytelling Framework for Innovators and Entrepreneurs, which is all about how founders can use the power of stories to enhance their chances in business.

David and Greg discuss how this response to story evolved, how to form your core product story, some examples where storytelling was the x-factor to success for different startups and founders, and other examples of storytelling in other industries like advertising and blockbuster movies tying together an audience through the shared understanding that makes us human.

*unSILOed Podcast is produced by University FM.*

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