This thought-provoking and educational discussion examines customer experiences with digital signage, and shows how the effectiveness of this medium should be measured. Joining the panel are: Jenny Hicks, Head of Technology at Midwich; Ben Phelps, Retail Industry Director at Absen; and Paul Corsbie-Smith, UK Sales Manager at BrightSign. Clive Couldwell, Group Editor at AV Magazine is the moderator.
