Shock advertising or Shockvertising
is one that "deliberately", rather than inadvertently, startles and offends its audience with "graphic imagery and blunt slogan - to capture attention and create buzz.
Often controversial, disturbing, explicit, crass, and provocative It may frighten as well, using scare tactics and elements of fear to sell a product or deliver a public service messaget. In the advertising business, this combination of frightening, gory and/or offensive advertising material is known as "shockvertising" and is often considered to have been pioneered by Benetton, the Italian clothing retailers in the late 1980s
