(24 Feb 2019) LEAD IN:
It's awards season and everyone in LA is busy glamming themselves up for the Oscars, the biggest red carpet event of all.
Beauticians are offering a variety of anti ageing treatments to plump up, or smooth down every part of the body.
STORYLINE:
It's the Oscars weekend and the latest head-to-toe red-carpet-ready treatments are on standby.
It's the time of year when everyone is looking for as many quick-fix treatments and procedures they can endure in one sitting.
Beauty salons that offer a multitude of non-invasive treatments simultaneously are especially popular.
Luxury cosmetic procedures trending this awards season include a lot of gold and various treatments that claim to help many parts of the body at the same time.
Dr. Ava Shamban MD is Assistant Clinical Professor of Dermatology at UCLA's Geffen School of Medicine and the author of a book called Heal Your Skin.
She says non-invasive treatments are trending again, but now they come in one all in package.
"According to the American society of Aesthetics Physicians in 2018 there were 10 million of these non-invasive producers performed which was an increase of 5 percent over 2017 and during this period of time when so many people are coming to get ready for this awards season for the Oscars, for all these red carpet events and parties, we see even more right here in Los Angeles," says Shamban.
Shamban believes the treatments are less about wanting to look good for yourself, to make you feel better. Now the digitally alert younger crowd want to look good for facetime and the clients are getting much younger.
"We also have seen that there's an influx of younger people chiming in for these non-invasive treatments. They want to look like some of these people that they're following on social media and so all of these treatments that we are doing, whether it's fillers, whether it's botox, whether it's lasers or whether it's thread lifts, we're seeing that trend move younger and younger" says Shamban.
At Vida Emanuel European Day Spa and Beverly Hills Beauty Lounge business is booming.
The spa is offering its "Oscars Glam Gold Glow" treatment, a $575.00 (USD) combo facial which includes exfoliation, hyaluronic serum hydration and collagen infused gold face mask.
They're aim to help firm the skin and soften and smooth fine lines and according to Emanuel, glow drops serum made of anti-aging compounds and mineral pigments hydrate and refine pores for a youthful appearance.
The signature part of the treatment is a micro current treatment to the face with the newest ultra portable device called NuFACE FIX.
The company claims the regime helps to improve the appearance of fine lines and wrinkles around the eyes, mouth and forehead - instantly.
At this spa, you get to keep the device when the session is over.
At Cynthia Franco Skin Studio in Beverly Hills, esthetician Cynthia Franco's signature treatment is a nine step, $450.00 (USD) detoxifying and body slimming red carpet treatment called "Head to Toe Glow."
"I basically do a dry brushing all over and a lymphatic massage with special oils that I make, you're wrapped in a infrared blanket where you sweat the detox for 50 minutes and I do a facial in the course of that time, with micro current, 24-carat gold, hyaluronic and alpha lipoic acid, as well as an IPL. You get a seaweed alginate mask and some oxygen at the end" says Franco.
The marathon 2-hour treatment covers the entire body with a variety of non-invasive procedures.
With the body temporarily taken care of, it's time for a multi-layered facial including a seaweed and algae mask.
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