*BOOK SUMMARY*
TITLE - Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
AUTHOR - Oren Klaff
DESCRIPTION:
📖 Learn how to deliver a winning pitch in any business situation with Oren Klaff's "Pitch Anything." Using neuroeconomics and the STRONG method of pitching, discover how to position your ideas and remain in control of every stage of the process. Apply these tactics to engage and persuade your audience for success.
TIMESTAMPS:
⌚ 00:00 Introduction
⌚ 01:02 Creating Desire and Tension in Your Pitch
⌚ 01:56 Mastering Frame Control
⌚ 03:26 Winning the Frame Game
⌚ 04:56 Mastering the Prize Frame
⌚ 06:08 Triggering Hot Cognitions
⌚ 07:02 The Danger of Neediness
⌚ 07:46 The Power of Alpha Status
⌚ 09:07 Mastering Pitching
⌚ 10:33 Final Recap
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