Marketers are always plotting how to meet and exceed lead targets, convert leads, and prove their impact. And events are a reliably strong channel to create leads and advance opportunities. But let’s be real, tracking data and proving ROI across a total event program composed of multiple event formats (in-person, virtual, hybrid) and varying event types (trade shows, user conferences, etc.) is tough.
But fear not, our friends at Cvent are here to help demystify the math and help you understand, calculate, and communicate the ROI for your total event program.
Join their session and you’ll learn:
• Best-in-class processes you can apply to your total event program
• How to activate the right leads with event engagement scoring
• Ways to use event tech to help you prove event impact
