Amazon Ads are a great tool for authors to get their book in front of readers for a low cost. However, many times it can seem like the ads aren't working or they aren't getting a good enough return to continue. If your book is selling overall, the ads can be a smart thing to continue even if the ads don't appear to be profitable. In this video, Julie Broad of Book Launchers goes through the reasons running Amazon Ads can be valuable for an author even if their ad performance isn't as good as they would like.

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Chapters
00:00 Introduction
00:44 Amazon Ads are an Investment
02:08 Ads and the Amazon Algorithm
03:48 Protect Your Brand with Amazon Ads
05:10 Never One Thing that Produces Results
07:06 Look at Your Book Positioning

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