In this webinar, alongside a guest speaker from Forrester and using real results from a Similarweb customer, we’ll show you how to:
• Harness data to spot opportunities and reduce risk
• Make smarter business decisions according to market trends and competitor strategies
• Leverage digital insights to gain market share
• Adjust your marketing spend to be more efficient and in line with the consumer journey
The webinar discusses a Forrester Total Economic Impact(TM) study commissioned by Similarweb. You can find the full study here: [ Ссылка ]
Sections in this video –
00:00 - Welcome
01:00 - Growth in Uncertain Times
02:00 - Forrester TEI Intro
03:20 - Forrester Consultant Begins Discussing the Similarweb TEI
09:45 - Forrester's ROI Calculations
11:50 - Challenges Prior to Similarweb
14:32 - Recovered Cost of Paid Search Spend
20:00 - Recovered Cost of PR and Programmatic Spend
23:34 - Reduced Spend on Third Party Data Sources
24:19 - Non Quantifiable Benefits
31:12 - Cost Component of the ROI Calculation
32:54 - Financial Summary
35:38 - Similarweb Discusses Macro Trends in the Economy
38:30 - Other Company Examples of ROI Using Similarweb
47:35 - Q & A
• What is Similarweb?
Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world – so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises.
Want to find out how Similarweb can help you grow smarter? Learn more: [ Ссылка ]
• About our business solutions
- Similarweb Digital Research Intelligence – unleash the ultimate business strategy, with the freshest industry trends, competitive performance, and audience behavior insights: [ Ссылка ]
- Similarweb Digital Marketing Intelligence – drive more traffic to your website and boost user acquisition across every marketing channel, with the most accurate web traffic data: [ Ссылка ]
- Similarweb Sales Intelligence – sell smarter, with 360° ecommerce, publisher, and advertiser prospect insights that will help you crush your quota: [ Ссылка ]
- Similarweb Shopper Intelligence – discover what people buy on the world’s biggest marketplaces, and optimize your performance with the smartest consumer behavior insights around: [ Ссылка ]
- Similarweb Investor Intelligence – make better investment decisions, with the best digital alternative data available: [ Ссылка ]
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