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To set up a Google Ads bidding strategy using Target ROAS, you first need to ensure that you have conversion tracking set up in your account. Once you have that in place, you can create a new campaign or modify an existing one to use Target ROAS as the bidding strategy. You will need to set a specific target ROAS that you want to achieve, such as 300% return on ad spend. Google Ads will then use its machine learning algorithms to adjust your bids in real-time to help you achieve your target ROAS. You can also adjust the target ROAS at any time to optimize your campaign performance. It's important to regularly monitor your campaign performance to ensure that you're achieving your target ROAS and making the most of your advertising budget.
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