Barrett-Jackson Chairman and CEO Craig Jackson, along with Emmy Award-winning TV host and mikeroweWORKS Foundation founder Mike Rowe, unveiled an extraordinary custom 1962 Dodge Power Wagon during the SEMA Show. Dubbed “Project S.W.E.A.T.” (Skill and Work Ethic Aren’t Taboo), this one-of-a-kind truck will be auctioned for charity at the 2025 Barrett-Jackson Scottsdale Auction, running from January 18-26 at WestWorld of Scottsdale. The proceeds will support Rowe’s foundation, which promotes skilled trades education across the United States.

Built by Ohio-based SugarCreek with input from TV personality and custom auto designer Colby Donaldson, Project S.W.E.A.T. packs a supercharged HEMI® V8 engine generating over 1,000 horsepower. The powerplant is paired with an 8-speed automatic transmission and sits on a late-model Ram four-wheel-drive (4×4) chassis. The Power Wagon blends retro design elements with modern muscle, incorporating body styling reminiscent of the Ram 1500 TRX and a crew cab configuration featuring suicide doors.

The utilitarian yet sophisticated flatbed is custom-built, while the interior boasts hand-crafted leather and Alcantara finishes. Custom engineering and innovative craftsmanship set this truck apart, representing over 9,000 hours of labor.

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