China Media Group (CMG), the leading broadcaster in China, has released the official promo for the 2025 Spring Festival Gala. This highly anticipated event, marking Chinese New Year's Eve on January 28, 2025, celebrates the beginning of the Year of the Snake in the traditional Chinese zodiac.
CMG Unveils 2025 Spring Festival Gala Promo | News Today | AQ1J
Since its inception in 1983, the Spring Festival Gala has become a cornerstone of Chinese New Year celebrations, bringing together millions of families to enjoy a vibrant showcase of Chinese culture. Recognized by Guinness World Records as the world’s most-watched television program, the gala features an eclectic mix of performances, including songs, dances, comic sketches, operas, and traditional folk arts.
This year’s gala holds exceptional significance following the December 4, 2024, recognition by UNESCO of the Spring Festival and its associated traditions as part of the Representative List of the Intangible Cultural Heritage of Humanity. The gala continues to embody the rich heritage, unity, and festive spirit of Chinese New Year, captivating audiences worldwide.
The promotional release signals the beginning of an exciting countdown to one of China’s most treasured traditions, uniting communities through a shared celebration of culture, history, and familial bonds.
CMG Unveils 2025 Spring Festival Gala Promo | News Today | AQ1J
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CMG Unveils 2025 Spring Festival Gala Promo | News Today | AQ1J
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