Author and social media branding strategist Susan Gunelius presents Build Your Brand Build Your Business to 300+ small business owners at the Entrepreneur Media and Verizon Wireless Winning Strategies for Business Conference in Long Beach, California on October 5, 2010. This is Part 5 of an 8 part series where Susan Gunelius discusses branding, marketing, and social media for a small and mid-size business audience. Books referenced in the presentation include: "30-Minute Social Media Marketing," "Kick-ass Copywriting in 10 Easy Steps," "Harry Potter: The Story of a Global Business Phenomenon," and "Building Brand Value the Playboy Way." For more information, visit www.keysplashcreative.com or www.susangunelius.com. This video is part of the "Susan Gunelius Branding and Social Media Presentation October 2010" playlist available at www.youtube.com/susangunelius.

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