Concepts, the global streetwear retailer and brand announces the opening of their global flagship store in Boston, Massachusetts at 18 Newbury Street, the iconic street in the heart of the city. The 4,700 square feet store introduces immersive products, alongside brand and digital experiences covering three floors in Boston’s Back Bay.
The new flagship celebrates Concepts’ Boston roots and community while continuing to redefine the future of style and storytelling through streetwear and luxury.“This is a historic moment for Concepts, especially as we head into our 25th anniversary. This flagship store is more than just a retail space and with Boston being our home, we’re proud to further infuse our DNA into the city,” said Tarek Hassan, founder and CEO of Concepts.
Since its Boston founding in 1996 as one of the first retailers to blend the worlds of street, skate and fashion, Concepts has since expanded internationally with stores in New York, Dubai and Shanghai. As Concepts’ biggest retail expansion to date, the new location speaks to a reimagined, conceptual brand experience.“During this unprecedented time, now more than ever, we are proud to invest in a retail expression that elevates the space and our brand in a bold new way– we’ve always been risk takers and we’ll bet on ourselves every time,” said Hassan. “We are committed to the power of brand expression and dynamic storytelling – nothing beats the in-person shopping experience and this opportunity has allowed us to perfect that, our product offering, and our customer service.”Designed in partnership with Sid Lee, the multidisciplinary global creative agency, the space is a reimagination of the traditional retail model, taking the form of an art gallery, with the goal to drive social engagement and exploration. Built with materials inspired by nature, the marriage of zinc, concrete, and stone creates a modern yet comfortable environment. The visual experience is built to talk and connect with people, further driving the depth and breadth of brand and product storytelling Concepts is known for.
