Marketing Executive Education Programs fall under the B2B marketing umbrella, but they must be handled differently. For example Executive Education Program needs to be promoted differently than industrial equipment.

Hi, I am Donna Peterson, and I have worked in the B2B Marketing space for over 30 years, of which 15 of those years I have helped prestigious institutions promote their programs.

Today I want to discuss the Similarities and Differences between Executive Education Programs vs. other B2B Offers.

Similarities:
1) Must only use marketing sources that will enhance their brand, NOT tarnish it.
2) Need to pinpoint the exact people that will be interested in a specific offer
3) Content needs to speak directly to them.

Differences:
1) With set program dates, the marketing is time sensitive.
2) Promotions need to nurture the individual to take action and register
3) Change selection criteria so that you get a diverse group of attendees that will make the program engaging.

If you would like me to do a marketing audit to see what changes you could make right away to increase results, please feel free to email me at dpeterson@worldinnovators.com.


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