In a crowded market, standing out and competing with established players can be difficult.
A well-defined positioning strategy is key, as it can help differentiate your product or service from others in the market.
In this video, we'll explore examples of companies that successfully entered crowded markets by identifying and solving a new "job to be done" or by positioning themselves in a unique way.
We'll examine the case of Intercom vs. Drift in the live chat space, where Intercom was the clear leader until Drift came in as a new and strong competitor.
Both companies offered similar products but positioned themselves differently.
Watch now to understand the importance of positioning and how to effectively differentiate your product, you can enter crowded markets and compete with established players.
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B2B SaaS message testing tool 👉 [ Ссылка ]
B2B Product marketing agency 👉[ Ссылка ]
Course Instructors:
Peep Laja: CEO & Founder of Wynter. Founder of CXL & Speero 👉[ Ссылка ]
Raechel Lambert: Co-Founder of Olivine, Padex, and Yentabot 👉[ Ссылка ]
Arielle Shnaidman: Product Marketing at Olivine & Founder of NewPo 👉www.newpo.io
Thank you for watching the lesson on "Positioning: Entering a crowded market" from the B2B messaging course by Wynter and Olivine Marketing.
