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The Art of the Motorcycle premiered in New York at the Solomon R. Guggenheim Museum in the summer of 1998, where it drew record numbers of visitors and was heralded as a ground-breaking cultural event. Following its presentation in New York, the exhibition traveled to the Field Museum of Natural History in Chicago, and to the Guggenheim Museum Bilbao, Spain, where it also broke attendance records.

The exhibition chronicled the most compelling moments in the evolution of motorcycle technology and design, and places the motorcycle within a cultural and historical context. More than 130 motorcycles were arranged chronologically, beginning with the Michaux Perreaux (1868)—essentially a steam engine attached to a bicycle—to the latest and most technologically advanced models. Punctuating the chronology are two thematic sections, which highlight custom motorcycles and post-World War II racing models.

In addition, the exhibition featured a large collection of approximately 200 pieces of motorcycle ephemera and memorabilia, including advertising and sales brochures, as well as original motorcycle posters, made available for the first time for the Las Vegas presentation. Guggenheim Las Vegas installation was designed by Frank O. Gehry. Museum design by Rem Koolhaas.


Exhibition Design:
The exhibition installation was designed by Frank O. Gehry. He designed the installation of the exhibition when it was on view at the Guggenheim museums in both New York and Bilbao. For Las Vegas, Gehry has created his most ambitious installation to date. Featuring curved polished stainless steel walls, towering chain-link curtains and glass floors, the new design responds to both the massive scale of the new Guggenheim Las Vegas and the materials and craftsmanship of the motorcycles themselves.

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