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0:00 Introduction
0:15 Temporary Marketing
0:47 Which is better? Temporary or Permanent?
1:05 Business owners want to generate MORE BUSINESS
1:29 Permanent Marketing
1:52 First time homebuyer stats
2:14 A book is PERMANENT
2:43 The Right Target: Homebuyers
This is Chris Trapani the mortgage pro with a unique opportunity for you. I know you are bombarded with tons of offers for advertising as a business owner you get things in the mail you get Facebook and Instagram and all these different types of advertising opportunities but there's one problem that all of those things do not address they are temporary marketing. What do I mean by temporary marketing? If you buy pay-per-click on Facebook they click and then they are not interested? Bye! It's gone! It could cost you $1, $2, or even $50 depending on your industry!
Is it better to have permanent marketing or temporary marketing? Temporary marketing is thrown away. 94% of business cards are thrown away in less than a week? But permanent marketing obviously is going to give you a distinct advantage! Would you like to generate more business? That's a silly question, if you're a business owner, you want more business!
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I have a tool, I have a trick, and I'm ready to share it with you to help you make more money! What we've done is written a book that teaches the first-time homebuyer everything he needs to know to buy a house. And you may be saying to yourself, "well how does that apply to me?" Well, do you realize that first-time homebuyers need certain services throughout the transaction so that they can buy the home? And in the next three years, they spend much more money than an existing homeowner. So number one you want to be on the right target, with the right prospects, for the right product. That's one, but two, PERMANENT MARKETING, a book!
Homebuyers spend three times as much money in the first two years of homeownership on home improvements, maintenance, furniture, and appliances as existing homeowners do. Homebuyers often move in with a list of must-dos. Just think of when you bought your home, you had a whole bunch of things you needed to get done and first-time homebuyers especially, have not developed any loyalty towards businesses related to owning a home or what's going to come in the next couple of years. They simply don't have a list of preferred services yet! How many need Locksmith Services? All new home buyers! Let them call you!
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To reach an Options Pro Marketing representative, please call or text 909-682-8108
