"Working with Tribhuvandas and Kaira's dairy farmers, I see that when you work merely for your own profit, the pleasure is transitory; but if you work for others, there is a deeper sense of fulfilment and if things are handled well, the money too is more than adequate." Dr Verghese Kurien explains what is his motivating force with these words.
An exemplary life lived on his own rules as a worker for the farmers, Dr. Kurien showed us how to live life purposefully! Amul owes a lot to this pioneer. The current MD of GCMMF describes it best when he says," What
Dr Kurien taught & preached 50 years back is becoming more & more relevant today. He is a firm believer of Vocal for local ideology. He could instill a sense of confidence and self-belief among farmers. After Mahatma Gandhi if anyone thought so seriously about a Gramin Bharat, it is Dr. Kurien."
If Amul is " The taste of India" , Dr. Kurien can be called " The spirit of India."
