So many people have terrible landing pages for their business, they drive traffic to their homepage which is unrelated to the phrase the person may have used. Or they have an offer in their advert but send them to a page without the offer so the customer has to go looking for the correct page. If using SEO its vital you only target 2-3 keywords per page, so if you wish to rank for hundreds of keywords you will need to create further landing pages that are highly focused on your targeted keywords.
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