In this video, we investigate what a marketing department does. The marketing department within an organisation is responsible for a range of functions aimed at promoting the company's products or services, attracting and retaining customers and increasing brand visibility. It conducts market research and promotion. Marketing teams create and manage advertising campaigns, social media and online presence, public relations and branding efforts. They also track the performance of marketing initiatives, analyse data to assess their effectiveness, and make necessary adjustments.
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What does a Marketing Department do?
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