LES COPAINS Fall 2007 Milan - Fashion Channel

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Italian clothing brand, synonymous with fashion for the young.

Created in the 1950s, it took its name from the title of a successful French radio program entitled Salut les Copains.

This was the start of the career of Mario Bandiera, who was otherwise fated to work in the antique business, like his father.

He immediately captured the industry’s attention with a beautiful knitwear collection.

Knitwear became a style associated with freedom, and was to be at the center of the company’s industrial development, which, in the 1960s, was based on what can be defined as Les Copains’ historical creation: the mini-pull.

Sufficiently tight to excite a young imagination, it was tested by the young girls working on Gianni Boncompagni’s TV team.

The company achieved one success after another, and was even praised by The New York Times, when in 1973 it praised the company’s new women’s prêt-à-porter line.

There was no lack of imagination, or humor. In the 1980s, sweaters and T-“shirts that ridiculed politicians became very popular.

Winterwear was characterized by very tight striped T-“shirts worn under wool jackets.

Les Copains’ styles for young girls consisted of tops, low-waist pants, tiny pullovers, tunics and blouses, made in constantly new technologically invented materials.

Everything is of course sewn together using quality thread, the one currently used is made of cashmere.


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