According to the NAO; “The effectiveness of the project sponsor is the best single predictor of project success or failure”. Yet so many people are asked to sponsor a project or programme with little or no training. How can we expect them to be effective in this role? Watch our 18-minute short to understand what Project Sponsors need to know based on APM best practice. It's time Sponsors realised the importance of their role, it's not eating the biscuits at the monthly Project Status meeting!

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