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Jean-Claude Biver and his team bought Hublot 24 years ago. At that time it was a tiny brand, big in Spain, but netting $24-million. But Biver considered that it had reached less than 20% of its potential and could be a mega-brand, with its youthful re-casting of luxury in a more casual, sporty and fun context. In 2019, it made $700m. In this extraordinary interview Biver spells out the 11 keys to his success, and how he still believes he could do it again today, with any brand.
0:26 BY SEEING THE NEED FOR A "LUXURY SWATCH" TO REDEFINE LUXURY
2:33 BY BUYING A 'WEAK' BRAND WITH A STRONG CONCEPT FOR A LOW PRICE
4:42 WITH GOOD HEALTH AND HEALTHY DOUBT
6:10 BY GOING AGAINST LUXURY TRADITION AND SHUNNING PRECIOUS METALS
7:44 BY WRITING A SIMPLE STRATEGY THAT COULD FIT ON ONE PAGE!
8:31 BY BEING BIG IN SPAIN
9:15 BY PUTTING THE DREAM TEAM ON IT
10:09 BY USING MULTIPLE AMBASSADORS
11:12 BY STAYING ON MESSAGE
12:22 BY HAVING THE EXCITEMENT FACTOR
13:41 BY NEVER CUTTING SPEND ON R&D
#hublot #jeanclaudebiverinterview #hublothistory
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