With tighter farm incomes, being able to attract customers with affordable entry points into precision products has become more appealing for dealers. Applying lessons learned and shared by farm equipment dealers for remarketing used machinery is shaping the philosophy of Chris Winkelbauer, precision farming manager with Central Valley Co-op, based in York, Neb.
We caught up with Winkelbauer at the Dealership Minds Summit to get his perspective on the co-op’s strategy and objectives with selling used precision systems.

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