Viewer's Note: Some audio interference occurred throughout the live session and resultantly there are moments of dropped audio. Kofi was made aware of the audio issues as they occurred, and worked to repeat any information that may have been interrupted.

In today's competitive market, your self-brand can be integral to your career and life. Kofi Kankam, Co-Founder of Admit Advantage and Admit.me, reviews the key steps to establishing a strong MBA brand. Discussion will include a review of your personal inventory, building a "broad" brand of community/professional/personal experience, and how to implement the brand in your application.

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