Volkswagen continues process of transformation into software-oriented mobility provider
Free updates for ID.301, ID.402 and ID.4 GTX03 to be made available immediately
First update will see customers benefit from optimised surroundings recognition, more intuitive operability of the infotainment system, and other new features
Volkswagen CEO Brandstätter: “Our Over-the-Air Updates allow us to lay the foundation for new digital business models as we reach a key milestone in our ACCELERATE strategy.”
Volkswagen is taking the next big step towards becoming a software-oriented mobility provider with its ACCELERATE strategy. Effective immediately, all ID. models will receive regular #software updates via mobile data transfer. The updates had previously only been available as part of a test phase for customers who had registered with the “ID. First Movers Club”. The “ID. #software 2.3” offers new functions and optimises existing ones. Networking the entire ID. fleet will allow #Volkswagen to lay the foundation for new, customer-oriented business models. Thus far, #Volkswagen remains the only high-volume manufacturer to provide this technology for its customers.

“Full availability of our Over-the-Air Updates underlines the innovative capacity of #Volkswagen and forms the basis for a completely new, digital customer experience,” says #Volkswagen CEO Ralf Brandstätter. “At the same time, we are laying the foundation for new digital business models and hitting a key milestone in our ACCELERATE strategy.”

Over-the-Air Updates as the basis for new business models and additional revenue

In future, the company plans to provide its customers with free #software around every twelve weeks to keep the vehicles up to date and improve the customer experience. #Volkswagen is also aiming to generate increased revenue during the usage phase with new, data-based business models – for services and functions that the customer can now order as required, whenever these are needed. For example, this could be Travel Assist or improved battery performance for long journeys, or even automated driving at a later point in time. #Volkswagen sees the potential to generate hundreds of millions in additional revenue over the next few years.

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