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Credits:
Call it a "Bjursta" inspiration: this new spot for IKEA from director James Rouse of Outsider tugs the heartstrings and ignites the creative spirit with the story of a small boy who can't seem to get his busy family to look at a creature he's fashioned out of clay. The answer, fortunately, can be found around the dining room table, courtesy of IKEA.
Client: IKEA
Agency: St Lukes Communications
Creative Director(s): Alan Young, Julian Vizard
