OneTrust, a global leader in enterprise privacy management software, today announced a partnership with IAB Europe to help publishers in the digital advertising chain meet certain transparency, notice and choice requirements for the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive. OneTrust’s innovation, focus on the privacy market and size and scale of its engineering team makes it the first privacy management software to comply with the IAB Europe GDPR Transparency and Consent Framework. OneTrust customers will be able to integrate use of the IAB Europe Framework seamlessly within their websites and applications for digital advertising best practices.

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