11 Things to consider before starting your education agency in Australia
#startup #educationagency #studyabroadconsultancy #internationaleducation #agentcis #tips #migrationagency
1. Get related certifications
Start with completing courses like QEAC and get certified. This helps you to understand the market terms and also prepares you for education counseling.
2. Register your business & find the right location
Start with registering your business. In Australia, you can start a business as a sole trader, partnership, or company. Go for the office locations where there is a higher population of students such as the Universities and institutions.
3. Make a Business Plan
A well-planned business will most likely be successful. This plan gives you an opportunity to understand your market opportunities, your strengths and weaknesses, your target audience, and your goals.
4. Make your brand visible
Create your business profile based on your strengths. Your website can be a good business profile. Make your presence on various social media and be active.
5. Build a symbiotic relationship
Start networking with other consultancies, who have a good reputation in the industry. Seek advice from them. They can act as your Super Agent for university applications, that you don’t have a tie-up.
6. Establish tie-ups with institutions
Prospective international students would be willing to trust you more if you have working relationships with institutions. Start connecting with their marketing managers through Linkedin or Facebook. Small institutions are easy to connect with.
7. Have the right people around you
The business mostly depends on your people. People with the right skills and a positive attitude can help your business succeed. The 2 most important skills that you should look for are communication and attention to detail.
8. Develop your internal process and consulting strategy
Service flow and consulting process are the most critical part of your agency business. It can make or break a deal as well as your agency’s impressions. Better the process, scalable the business.
9. Get the right system for your business
Software system like Agentcis not only helps you to track all the data of your business but also automate various business processes and help your business become scalable.
10. Have a killer marketing plan
Depending on your budget, you should make proper use of all available platforms either printed or digital to create visibility of your agency and the services that you offer. SEO, Social Media Ads, and Email marketing are some of the popular strategies used these days.
11. Become One-Stop Study Abroad Consultancy
International students don’t only take education placement services, but also need various other supports, which you can add as add-on services, such as Visa services, Insurance, Accommodation, PTE or IELTS tutorial, Skill Assessments, and many more.
