I got to evaluate @Sephora Collection's unreleased Love the Lift Gravity Defying Curl Mascara at Sephoria! This mascara is set to launch in January of next year, 2024. It immediately stands out to me with its cute colored rod, and flexible silicone brush, making it versatile and visually appealing. From a product development standpoint, it’s innovative and flexible brush design offers unique angles for precise layering during application. The double stack around the center line offers a multiple ways to layer the matte black bulk, which is apparently also their blackest black. (We need to investigate upon launch!) Overall, I can't wait to put it to the test for you all when it launches! Who wants to see a real life evaluation? Coming January 2024? 👀
