This episode is part of our USA series, over the coming weeks you will get to see some incredible conversations with guests the likes of which we’ve never seen before. Bringing more value, more incredible stories, and more world-beating expertise.

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling.

Topics:
0:00 Intro
01:29 Childhood, racism and finding your voice
15:19 What makes Nike successful?
24:50 How to create a winning work culture
31:07 How do you incentivize risk?
34:56 Necessity sparks innovation
41:34 Creating emotional connections
45:41 Finding the right story & branding to make your business succeed
55:03 Attention to detail
57:51 Advice to become a successful marketer
01:04:39 Finding out about your biological family
01:14:21 Our last guest’s question


Greg’s book:
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Greg:
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Listen on:
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Sponsors:
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Vodafone Business -
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Location courtesy of The Nightfall Group: www.nightfallgroup.com

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