To drive consistent growth for your brand, focusing solely on performance media will actually limit your performance. Here’s what you need to know.
In our latest Humanology on Air episode, “Cracking the Creative Code: Unlocking Full-Funnel Success,” our Director of Media Strategy, Terri Cameron, sits down with JK's Co-Creative Director, Kate Petrie. They discuss how a full-funnel creative approach needs to be in concert with performance media to drive the continuous growth we're all looking for.
They cover topics including:
• How performance media can drive conversions and build brands at the same time;
• How to create different messages for different channels that still resonate with your audience; and,
• How unique ideas from unexpected insights are the key to full-funnel success.
