Derek Robson, President & Managing Partner, Goodby Silverstein & Partners
A curious thing happens when your agency decides to make the gender ratio of its leadership 50/50. For the first year, men feel less empowered. Yet within a year, that uncertainty is replaced by overwhelmingly reassuring data about profitability, new business and retention. Derek brings receipts from Goodby Silverstein’s own journey from 2016 to present.
