Choosing an SEO friendly business name can give you a huge strategic advantage over your competition when you go to market your business online.
Some studies indicate that having your main keywords in your business name will give you roughly 10% more visibility online all else considered equal. That means you can get more people to find your business simply by choosing a better business name... how brilliant!
Keep in mind that if your business has been around for a long time and you have a reputation built up, then it may not be worth changing your business name.
However, if you're just starting out and you are about to start your business or you don't already have an online presence, then I invite you to consider choosing an SEO friendly business name to boost your overall visibility.
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