Alex Bernet interviews instructor Alessandra Binazzi (Global Sights Consulting) about the new Localization From Start-up to Scale-up Master Class that she developed and will teach for The Localization Institute.
In today’s globalized world, localization is a crucial element in the success of any business that wants to expand its reach beyond its home market. Most organizations are at a loss about how to get started and most importantly how to scale up globalization operations and help drive the company’s global growth. In this interview, Alessandra explains how she will help you and your organization navigate this complex and challenging journey.
Driving localization from start-up to scale-up requires different kinds of leadership to steer the function through various phases of growth. The master class will walk through the journey of a localization function from inception through the advanced stages as an active contributor to a company's global growth and revenue.
For more information, please visit the course page at
[ Ссылка ]
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Timestamps for the interview questions:
00:00 Introduction
01:18 What inspired you to create this class and can you help define who the ideal students are for this course? Is there a minimum level of localization experience that you think is necessary for a student to have in order to learn from, and find value in your curriculum?
04:24 Can you tell us a little more about some of the other roles you've had?
07:42 We’ve heard people often describe localization managers as “Armies of 1,” leading globalization efforts for companies in multiple different, global markets. Your new class diagrams the entire process of building localization at a company all the way from the initial stages through to managing multinational, multilingual global business operations. Why should a student consider taking your class if they are only involved in one of the early stages/phases of this broader organizational development process right now? Is this overview of the entire process valuable for people that aren't, for example, anywhere near The Executive (or 4th class session) level yet?
13:03 You’ve broken the class into four separate, two-hour sessions and you’ve defined each one based on a different, almost mythical, archetype character: Session 1 is “The Renegade,” Session 2 is “The Contractor,” Session 3 is “The Dealer,” and Session 4 is “The Executive.” Can you explain a bit about how embodying these specific archetypes for the individual stages of growth in a company’s localization journey will help students to excel at the unique challenges that will appear along each step of the way?
16:28 Finally, what are some of the key takeaways that students can expect to come away from taking this new master class?
19:23 Outro
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