Join this session presented by StackAdapt as we delve into the dynamic landscape of programmatic advertising and its vital role in driving revenue in the evolving advertising industry. Discover how you can stay at the forefront of this rapidly changing environment and future-proof your digital marketing strategies. In this era of cookieless browsing and transformative internet technologies, we will explore emerging trends and insights, while breaking down the channels that demand your attention. Learn key strategy starters to effectively diversify your media mix and harness the power of contextually relevant, hyper-personalized user experiences. Be prepared to unlock the full potential of programmatic advertising and take your advertising endeavours to new heights in the new internet age.

Session captured at MAD//Fest London 2023 on 5 July

Speaker:
Matthew Thomas, Sales Director, StackAdapt

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