In this episode, we dive deep into the world of sales with Paul Butterfield, Founder and CEO of Revenue Flywheel Group and Executive Board President of the Sales Enablement Society. Paul reveals the essential tactics behind a successful sales cycle—from crafting offers that grab attention to fine-tuning the steps needed to close the deal.
Join us as Paul explains why it’s not about your product’s features but about solving real problems—and how to help clients visualize those problems, especially in outbound sales. He also highlights the importance of knowing where each client stands in the sales journey, so reps can “sharpen their axes” before making the cut. Additionally, Paul shares why understanding your customer, knowing where they spend time, and reading their cues is critical for lasting success.
Stay tuned for a special offer: Paul’s providing a free consultation for our listeners. Book yours at revenueflywheelgroup.com!
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