style.com/stylefile/2013/09/54561/
Director : Christelle de Castro of Stoneman Creative
Camera : Adam Uhl
Editor : Rodan Tekle
Music : Cookie Run by The Julie Ruin
Since launching her cult label Slow and Steady Wins the Race in 2002, designer Mary Ping has often fielded requests from devoted clients to hold a formal presentation during New York fashion week. “For me, there was always something too commercial about doing a traditional runway show,” Ping told Style.com. “I wanted to take my time in terms of rethinking and recontextualizing the idea and ask, ‘If we were to do a live format, what would it be?’ ” The answer: a three-minute, postmodern film starring a gang of female skateboarders decked out in Slow and Steady’s trademark minimalist, architectural duds.
Lensed by director Christelle de Castro of Stoneman Creative, the video, which debuts exclusively here, marks the first time Ping has used live models (previous endeavors have included a still life installation at Saatchi & Saatchi gallery and collaborations with artists Andrew Kuo and Miranda July). The short features real skaters who board their way past city landmarks from the Gretsch Building in Williamsburg to Lever House in midtown Manhattan.
“I didn’t want it to be a straight-up athletic skate video,” explained Ping, whose fans include Taylor Tomasi Hill and Terence Koh. “But there’s something about the skateboarding culture that embodies a cool grace and attitude, which is what we hope for with the clothes.” To that end, Ping’s androgynous models carve and ollie to the sounds of Riot Grrrl band the Julie Ruin while donning Ping’s “wardrobe building blocks,” which include oversize white oxfords, gray sweatshirt ponchos, and leather T-shirts. The flick highlights new Spring ’14 additions, too, such as Yves Klein blue baseball caps and fresh iterations of Ping’s covetable backpack. To coincide with the video’s unveiling, the designer will hold a live skate parade today at noon from West 25th Street to Milk Studios. “The goal has always been, how can we take a standard format and reinvent it?” said Ping. “With this project, we wanted to literally take fashion to the streets and activate the street as the runway.”
Official YouTube Channel for Slow and Steady Wins the Race
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Conceptual clarity. Timely and timeless. Slow and Steady Wins the Race. Not fast fashion.
