Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚
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For now, you can watch the replay where Kasim and John share how you can expand your reach with Performance Max, why a separate remarketing campaign is important for a successful PMax campaign, how to build your asset groups if you have a huge inventory, and so much more:
0:00 August 12 Live Google Ads Q&A to Scale Your Business
1:12 Is there any way to measure vanity metrics in Google Analytics?
6:24 Besides Northbeam, is there any other way to see the effect of my YouTube campaign (eCom conversions)?
8:40 In a search campaign, expanded text ad is still performing much better (CTRs, conversions) than any responsive ads. How 'normal' is this?
11:08 Is there a good way to communicate to the algorithm that new customers are more valuable than returning customers?
15:16 Any recommended setup for the brand campaign if I use only YouTube traffic to the left-up top of the funnel audiences?
16:46 How to build your Performance Max asset groups if you have a lot of product categories
19:37 What are the best strategies to get PMax to expand the audience?
22:02 My dynamic retargeting campaign is contributing to a decent amount of view through conversions, but no direct conversions. How should I evaluate the performance of this campaign?
23:34 I tested PMax Light, I didn’t add audience signals, just the feed but it would not spend unless I fed it audiences. Do you see this?
25:40 Is there a way to look under the hood of asset groups in Google Analytics? Will UTMs work for more visibility at least for clicked placements?
28:50 Kasim’s Topics API theory
29:42 Do you think Maximize clicks bidding will work well for a book launch focusing on the name of the book?
31:31 How much more "weight" does Google put on conversion actions under "Purchases" versus "Qualified Lead"?
32:42 Why you need a separate remarketing campaign for Performance Max to work well
36:35 Factors to consider to come up with an adequate Performance Max daily ad budget
39:02 How does Google optimize? Does it optimize based on account or campaign-level conversions?
40:32 How much do you use the web UI vs the editor at Solutions 8?
41:11 What is the difference between ecom_ID and ID in the google ads tag? (eCom)
41:37 I’m running dynamic search ads and every single iteration of the ad that Google generates has the exact same headline. Is there an explanation for this?
42:15 What is the best way to determine what percentage of sessions or users are repeat customers in Google Analytics?
43:51 How much impact does the conversion value have on the campaign goal if it’s set to 1 and not dynamic? A
46:44 PMax bidding strategy for 1 product where the LTV = the first purchase AOV
47:26 Why can’t we do location bid adjustments in PMax?
48:24 What to remember when running a PMax campaign using the Smart Shopping “hack”
50:17 Running a subscription product with a 30-day trial, is there a way we only get Google to favor those who don't cancel and stay at day 30 and beyond?
50:59 PMax for products with longer seasons such as six good months a year and six slow months?
52:25 Using Northbeam for Google Ads
55:13 Can you add new blog posts and new products in the first 6 weeks of the PMax campaign? Let's say we have 2500 products, can we add 300 more?
56:25 The Google Ads attribution model John recommends
58:56 Bidding strategy for targeting a competitor who isn’t running any ads
Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
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